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Media Kit

We’re Kata & Marek, travel content creators behind LazyTrip. We focus on authentic, experience-driven travel beyond mainstream tourism — sharing real journeys, practical insights and honest recommendations based on first-hand experience.

We specialize in independent travel, often outside peak season, using public transport and realistic budgets. Our content helps people travel confidently, without unnecessary stress or unrealistic expectations.

Our work has also been featured in Czech media — including an interview about traveling in Asia on Novinky.cz , one of the country’s largest news platforms.

Audience & demographics

Overview of our audience across Instagram and Facebook.

Gender split

Female 55%
Male 45%

Age groups

on Instagram 25–34
on Facebook 35–54

Top locations

Czech Republic 80%
Slovakia 20%

Performance snapshot

Key metrics from Instagram, Facebook and our blog.

Instagram

last 90 days
Followers15.8K
Views3.1M
Reach1M
Interactions137K
Engagement rate~14%

Facebook

last 90 days
Followers18K
Views2.7M
Reach1M
Interactions25.2K
Engagement rate~3%

Blog

last 30 days
Sessions4.6K
Active users3.3K
Avg. time2:16
Organic traffic80%
High season~15K sessions/month

Brands we’ve worked with

We collaborate with brands that align with our values and audience. Below you’ll find selected partners and real examples of our collaborations.

Detailed case studies and performance results are shown below.

European Sleeper

Objective:
Position as a comfortable & sustainable alternative to flying.

Outcome:
Highlighted night train to Amsterdam + key benefits (space, luggage allowance, comfort).

👀 974K ❤️ 21.1K 💬 565 ➤ 7.3K 📌 4.2K
Metrics combined from Instagram & Facebook.
View post →

GetYourGuide

Objective:
First collaboration with GetYourGuide with full creative freedom.

Outcome:
Promoted via discount code, naturally integrated into a Vietnam trip as an easy, no-planning alternative.

👀 86.4 K ❤️ 695 💬 24 ➤ 29 📌 24
Metrics combined from Instagram & Facebook.
View post →

Agoda

Objective:
First collaboration with GetYourGuide with full creative freedom.

Outcome:
Promoted via discount code, naturally integrated into a Vietnam trip as an easy, no-planning alternative.

👀 20K ❤️ 268 💬 13 ➤ 50 📌 80
Metrics combined from Instagram & Facebook.
View post →

What we can deliver

Clear formats, clear outputs. Full rate card can be shared as a PDF — here are our recommended bundles.

Reels

highest reach
  • brand awareness
  • storytelling + practical tips
  • voiceover and/or on-screen text
  • strong CTA: booking / click / save

Carousel

engagement
  • educational & save-worthy
  • step-by-step / comparison content
  • strong value per slide

Stories

conversions
  • most authentic format
  • real-time context & recommendations
  • link sticker for direct click

Blog post

evergreen
  • SEO-driven content
  • search-based discovery
  • in-article links

Bundles

best value
  • Start: 1× Reel + 3× Stories
  • Standard: 1× Reel + 1× Carousel + 5× Stories
  • Full: 2× Reels + Stories + Blog article

Full pricing available upon request (PDF rate card).

Let’s create something together ✉️

Tell us what you’d like to promote and what your goal is (awareness / sales / bookings). We’ll get back to you with a format recommendation and a simple plan.

© LazyTrip · Media Kit · Updated 1.1.2026